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Abante

Abante, a Filipino-language daily tabloid, is known for its sensational reports on politics and crime, balanced by coverage of sports and juicy entertainment stories, written in the colloquial language. It continues to maintain its popularity in the Philippines as the third leading tabloid in the country as of the second quarter of 2023, slipping just a notch since the 2016 iteration of the Media Ownership Monitor project.

Overall, it is the sixth leading print outlet in the Philippines based on Nielsen’s Consumer and Media View survey, with an audience share of 1.08% between April to June 2023.

Other than news, Abante is also known for its opinion section, with several politicians in its roster as regular columnists, including senators Risa Hontiveros, Sherwin Gatchalian and Christopher Go, and congressional representatives Zaldy Co, Brian Yamsuan, and Paolo Duterte.

Abante is owned and managed by Prage Management Corporation, whose chairman and president Renato M. Marfil owns 50% of the company. Gil C. Cabacungan, Jr., who partnered with Marfil to establish the company, has an equal 50% stake in Prage.

Abante was founded in 1987 by Banahaw Publishing Corporation, but was sold a year after to Monica Publishing Corporation of the Macasaet family, led by its publisher Amado P. Macasaet and his son Allen, which operated the tabloid until October 2017, when Prage Management Corporation took over the control of the publication, and its sister tabloid Abante Tonite.

Since 2017, Prage Management Corporation has grown its media portfolio which now includes the tabloid NewsKO and news websites Abante: TNT, Bilyonaryo, Politiko, Fastbreak and Abogado. It also ventured into the operation of an online radio station Radyo Tabloidista, entertainment publication Celebrity Radar, and the video production Teletabloidista.

However, in September 2019, Prage’s printing plant for Abante and Abante Tonite was burned by four armed men in Parañaque City. Although there were no casualties, damage caused by the incident was estimated to reach P50,000. There has been no update on the arrest of the four perpetrators identified by the Parañaque City police.

Key facts

Audience Share

1.08%

Ownership Type

Private

Geographic Coverage

National

Content Type

Paid Content

Media Companies / Groups

Prage Management Corporation

Ownership

Ownership Structure

Abante is managed and owned by Prage Management Corporation.

Voting Rights

Missing Data

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1987

Affiliated Interests Founder

Virgilio Almario

established Abante in May 1987 through his Banahaw Publishing Corporation. A multi-awarded poet and book author, he was named as a national artist for literature in 2003. He has served in government as chairperson of Komisyon sa Wikang Filipino from 2013 until he was replaced in 2020, and as executive director from 1998 to 2001 and chairperson from 2017 to 2019 of the National Commission for the Culture and the Arts

Affiliated Interests Ceo

Renato M. Marfil

is the chairman and president of Prage Management Corporation. He was Abante’s reporter and columnist when the tabloid was owned and managed by Allen A. Macasaet. He joined the government of Benigno Aquino III as assistant secretary and then undersecretary for the Presidential Communications Operations Office from 2010 to 2016.

Affiliated Interests Editor-In-Chief

Missing Data

Affiliated Interests other important people

Gil C. Cabacungan, Jr.

is a former senior reporter and editor at Philippine Daily Inquirer. He and Marfil led the establishment of Prage Management Corporation, with the two each owning 50% of the company.

Contact

Makati City office (2/F Unit 201 La Fuerza 2 2241 Don Chino Roces Ave, Brgy. San Lorenzo)

Telephone No.: (02) 8553-5596

Quezon City office (No. 25, Naranghita St. Project 2)

Telephone No.: (02) 8656-4031

abante.com.ph

 

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

The annual financial statement of Prage Management Corporation is not available on the eSearch and SEC Express platforms of the Securities and Exchange Commission.

Audience share is based on Consumer & Media View survey for newspapers under Nielsen’s Philippine Media Landscape Report for Quarter 2 of 2023.

Sources

Media Landscape Report for Quarter 2, 2023, available upon purchase from Nielsen Company (US), LLC

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