This is an automatically generated PDF version of the online resource retrieved on 2024/04/14 at 06:27
Global Media Registry (GMR) & VERA Files - all rights reserved, published under Creative Commons Attribution-NoDerivatives 4.0 International License.
Global Media Registry


Balita, a Filipino-language daily tabloid, first published in December, 1972, is considered sober compared to other sensationalism-inclined tabloids.

Originally owned by Liwayway Publishing, Inc., (it served as an insert of Liwayway magazine) the paper along with other magazines printed in the vernacular (Liwayway, Bisaya, Hiligaynon, and Bannawag), was eventually acquired by Manila Bulletin Publishing Corporation in 2005.

Many of the print media with national circulation suffered a decline in readership even before, and especially during the pandemic. The public relied more on online sources and social media for news and information.

Manila Bulletin Publishing Corporation eventually decided to stop printing Balita and its last printed issue was March 31, 2021. It has migrated online via, with the company explaining that Balita has “been repurposed as an online brand that has garnered a broad-based patronage.”

The brand has such significant recall that according to Nielsen’s Consumer and Media View survey for Q2 of 2023, it was the top tabloid in the Mindanao region with 0.75% audience share, and also led in Cebu and Davao with 0.7% and 0.89% shares, respectively. Its national audience share is 0.82% as supposedly the seventh leading newspaper in the country.

However, since printing of physical copies of the tabloid has ceased, Nielsen clarified that consumer engagement for print and online news brands in the Philippines was measured through a survey that gathers “claimed media consumption habits and usage among respondents in urban Philippines.”



Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

Paid content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Manila Bulletin Publishing Corporation


Ownership Structure

Balita is owned by Manila Bulletin Publishing Corporation. As of September 2023, the top three shareholders of Manila Bulletin Publishing Corporation are the U.S Automotive Co., Inc (54.20%), USAUTOCO Inc. (23.34%) and the Menzi Trust Fund, Inc. (8.42%).

Voting Rights

Every stockholder entitled to vote shall be entitled to one vote for each share of stock. Stockholders are also given the option to vote via online (in absentia) or through their duly authorized attorney or a proxy.

Individual Owner

Group / Individual Owner

Menzi Trust Fund, Inc.

Menzi Trust Fund, Inc. is a trust company that oversees the assets and investments of the late Manila Bulletin publisher/owner Hans Menzi and its Foundation. According to its general information sheet, the foundation’s primary purpose is to “to promote, carry on, conduct and encourage the advancement and development of education, scientific research and training . . . Scholarships.” It also owns stocks in BDO (00.01%).

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Missing Data

Affiliated Interests Ceo

Emilio C. Yap III

is the president of Manila Bulletin Publishing Corporation. He is the first grandson of the company’s late former chairman and his namesake Emilio T. Yap and the nephew of the incumbent chairman Basilio C. Yap. He holds various positions in the Yap family’s conglomerate as the vice chairman/president of the Bulletin’s ultimate parent company US Automotive Co., Inc., and its subsidiaries USAUTOCO, Inc., Manila Prince Hotel Corporation, Cocusphil Development Corporation. He also serves as a board director of Centro Escolar University and vice chairman of Philtrust Bank and Manila Hotel.

Affiliated Interests Editor-In-Chief

Missing Data

Affiliated Interests other important people

Herminio B. Coloma, Jr.

currently sits as executive vice president, is a member of the board of directors and is the compliance officer of the Manila Bulletin Publishing Corporation. He has held these multiple positions since 2016, and was also named publisher in May 2021.

The businessman-educator served under three Philippine presidents — Corazon Aquino (1986 - 1992), Joseph Estrada (1998 - 2001), and Benigno Aquino III (2010 - 2016). He held several positions during the first Aquino administration (head of the Presidential Management Staff, deputy executive secretary, and undersecretary for the Departments of Transportation and Agrarian Reform). He was again appointed as transportation undersecretary during the Estrada administration. Coloma later served as communications secretary and presidential spokesperson during the second Aquino presidency.

As an educator, he served as dean for executive education, and program director for development management at the Asian Institute of Management, and as the sixth president of the University of Makati from 1996 to 1999. A member of the Rotary Philippines, Coloma serves as editor-in-chief of the organization’s monthly magazine.


Manila Bulletin Building, Muralla corner Recoletos Streets., Intramuros, Manila, Philippines

Telephone: 8527-8121


Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information


Missing data

Meta Data

Although Balita has already stopped its print edition in 2021, it still ranked No. 7 among all newspapers in the Philippines as of the second quarter of 2023, based on Nielsen’s media landscape report.

Audience share is based on Consumer & Media View survey for newspapers under Nielsen’s Philippine Media Landscape Report for Quarter 2 of 2023.

Manila Bulletin Publishing Corporation’s annual report 2022 did not provide a breakdown for operating profit and advertising revenue per each of its newspapers and magazines.

The list of shareholders of the Manila Bulletin Publishing Corporation is obtained from its Nov. 14, 2023 quarterly report submitted to the Philippine Stock Exchange. The shares owned by the Yap family only comprise those owned by its members and companies.

Conversion rate on Oct. 17, 2023: PhP56.836 per US$1.


Media Landscape Report for Quarter 2, 2023, available upon purchase from Nielsen Company (US), LLC

  • Project by
    VERA Files
    Global Media Registry
  • Funded by
    Logo of Embassy of the Federal Republic of Germany Manila