People’s Television Network, Inc.
The People's Television Network, Inc. (PTNI) more popularly known as PTV-4 is the Philippine government’s flagship television network. It is a government-owned and controlled corporation created by law under Republic Act 7306 amended by Republic Act 10390.
The Presidential Communications Office (PCO), which is under the Office of the President, supervises and controls PTNI. The station airs news and current affairs on free TV channel 4 on very high frequency.
It is one of the three television channels owned by the Philippine government along with Intercontinental Broadcasting Corporation (IBC-13) and Radio Philippines Network (RPN-9). It is, however, the only one the government wants to retain and develop. RPN-9 is partly-owned by private entities, while IBC-13 has been up for sale since 2016.
The channel underwent modernization and new equipment purchased after former president Benigno Aquino III signed Republic Act 10390 that gave an additional P5 billion for the channel’s operations.
In 2022, PTNI began expanding in Ilocos Norte with the construction of a Php 39.5 million transmitter station at the Mariano Marcos State University. The infrastructure includes a 250-foot television broadcast tower and building.
Although PTV’s audience share is not substantial compared to the commercial stations in the country, the channel gained leverage when President Rodrigo Duterte announced a month before his assumption into his office that he would no longer grant interviews nor hold press conferences and would only announce official statements through the state-run channel. Other networks had to ask permission from PTV-4 to tap into its broadcast so the other networks could air it on their channels.
The policy no longer holds, but President Ferdinand Marcos, Jr. also does not hold press conferences, although Press Secretary Cheloy Garafil, head of PCO, conducts media conferences open to all accredited media outlets and vloggers and is no longer exclusive for PTV coverage.
PTV is also gunning to be the "top 2 TV network by 2024," its General Manager Annalisa Puod told lawmakers during the 2023 budget deliberations in the Senate.
Audience Share
10%
Ownership Type
Public
Geographic Coverage
National
Content Type
Free content
Media Companies / Groups
Presidential Communications Office
Ownership Structure
PTNI or PTV-4 belongs to the Philippine Broadcast Service - Bureau of Broadcast Services under the Presidential Communications Office. The Office of the President has control of the Presidential Communications Office.
Individual Owner
General Information
Founding Year
1974
Affiliated Interests Founder
PTV began as Government Television (GTV-4) through the National Media Production Center, headed by Lito Gorospe.
Affiliated Interests Ceo
is the general manager and chief executive officer of the People’s Television Network, Inc. since 2022. He served as the chair of the board of directors of the network from 2018 to 2020. He served in the local government sector as a legislative staff in the office of former Manila Vice Mayor Danilo Lacuna.
Affiliated Interests Editor-In-Chief
Analisa Vicente Puod is the network general manager. She is a veteran journalist and previously worked in ABS-CBN and TV5.
Affiliated Interests other important people
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Contact
Manila Office:
Broadcast Complex, Visayas Ave., Diliman, Quezon City
Tel. Nos. (028) 455-1326 / (028) 4510914
ptni.gov.ph
Financial Information
Revenue (in Mill. $)
3,879,884.47 US$ / 215,135,718 PhP
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Gov’t TV network expanding in Bongbong Marcos turf (2022) 30 October 2023
Meta Data
Audience data is based on Reuters Institute for the Study of Journalism’s Digital News Report 2023 for the Philippines.
Currency conversion based on the PhP-US$ exchange rate for 30 November 2023.
