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Launched in 1996, the online portal of The Philippine STAR aims to reach a global market.

Although its ranking is not indicated in Effective Measure, website analytics Alexa ranked as the 52nd most visited website in the country as of November 14. Only 55 percent of its visitors come from the Philippines. It also has audience in United States, Saudi Arabia, Japan and Canada.

STAR president Miguel Belmonte said he never thought the website would be profitable before his brother Kevin joined and operated the online platform as a separate company.

“It’s a little bit for prestige that we were early, we’re one of the first (to have a website) … but it’s just additional expenses,” Miguel said.

Kevin Belmonte is the president and chief executive officer of Philstar Global, which runs the website.

Hastings Holdings, Incorporated, a company under Manuel V. Pangilinan, has 65 percent ownership of Philstar Global. Philstar Daily has 20 percent ownership, while the remaining 15 percent belongs to Azzurra Prime Ventures Holdings, Inc., which is owned by the Belmonte siblings Isaac, Joy, Kevin and Miguel.

Like other online news platforms, the website gets its content from the broadsheet but sometimes produces its own unique content.

Key facts

Audience Share

Missing Data

Ownership Type


Geographic Coverage


Content Type

free content

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Hastings Holdings, Inc.


Ownership Structure

Hastings Holdings, a company under the Manuel V. Pangilinan-owned MediaQuest Holdings, has majority of the shares of Philstar Global.

Group / Individual Owner

Group / Individual Owner

Philstar Daily, Inc.

Philstar Daily, Inc. publishes broadsheet Philippine Star, and is also 51 percent-owned by Hastings Holdings.

Media Companies / Groups

General Information

Founding Year



Missing Data

Affiliated Interests Founder

Missing Data


Juan Kevin Belmonte

Affiliated Interests Ceo

Kevin Belmonte is also a shareholder of broadsheet Philippine Star and tabloid Pilipino Star Ngayon. His father is former house speaker Feliciano Belmonte, Jr. and his sister is incumbent Quezon City Vice Mayor Joy Belmonte, both under the Liberal Party.


Camille Diola

Affiliated Interests Editor-In-Chief

Before becoming an editor of, Camille Diola worked as a new media officer at the University of Asia and the Pacific.


6th Floor, RFM Corporate Center Pioneer St., Mandaluyong CityTelephone Number:

Financial Information

Revenue (in Mill. $)

1.58 Mil $ / 74.16 Mil P

Operating Profit (in Mill. $)

0.41 Mil $ / 19.09 Mil P

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Conversion rate on Dec. 31, 2015: P 46.85
Data based on audience share from Effective Measure (2016).


General Information Sheet of Philstar Global Inc. (available upon request at SEC) (2015), Securities and Exchange Commission (SEC)

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