philstar.com
Launched in 1996, the online portal of The Philippine STAR aims to reach a global market.
Although its ranking is not indicated in Effective Measure, website analytics Alexa ranked philstar.com as the 52nd most visited website in the country as of November 14. Only 55 percent of its visitors come from the Philippines. It also has audience in United States, Saudi Arabia, Japan and Canada.
STAR president Miguel Belmonte said he never thought the website would be profitable before his brother Kevin joined and operated the online platform as a separate company.
“It’s a little bit for prestige that we were early, we’re one of the first (to have a website) … but it’s just additional expenses,” Miguel said.
Kevin Belmonte is the president and chief executive officer of Philstar Global, which runs the website.
Hastings Holdings, Incorporated, a company under Manuel V. Pangilinan, has 65 percent ownership of Philstar Global. Philstar Daily has 20 percent ownership, while the remaining 15 percent belongs to Azzurra Prime Ventures Holdings, Inc., which is owned by the Belmonte siblings Isaac, Joy, Kevin and Miguel.
Like other online news platforms, the website gets its content from the broadsheet but sometimes produces its own unique content.
Audience Share
Missing Data
Ownership Type
private
Geographic Coverage
International
Content Type
free content
Media Companies / Groups
Hastings Holdings, Inc.
Ownership Structure
Hastings Holdings, a company under the Manuel V. Pangilinan-owned MediaQuest Holdings, has majority of the shares of Philstar Global.
Group / Individual Owner
Group / Individual Owner
Philstar Daily, Inc.
Philstar Daily, Inc. publishes broadsheet Philippine Star, and is also 51 percent-owned by Hastings Holdings.
Azzura Prime Ventures Holdings, Inc.
Coming Soon
General Information
Founding Year
1996
Founder
Missing Data
Affiliated Interests Founder
Missing Data
Ceo
Juan Kevin Belmonte
Affiliated Interests Ceo
Kevin Belmonte is also a shareholder of broadsheet Philippine Star and tabloid Pilipino Star Ngayon. His father is former house speaker Feliciano Belmonte, Jr. and his sister is incumbent Quezon City Vice Mayor Joy Belmonte, both under the Liberal Party.
Editor-In-Chief
Camille Diola
Affiliated Interests Editor-In-Chief
Before becoming an editor of philstar.com, Camille Diola worked as a new media officer at the University of Asia and the Pacific.
Contact
6th Floor, RFM Corporate Center Pioneer St., Mandaluyong CityTelephone Number: +632-637-5400www.philstar.com
Financial Information
Revenue (in Mill. $)
1.58 Mil $ / 74.16 Mil P
Operating Profit (in Mill. $)
0.41 Mil $ / 19.09 Mil P
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Conversion rate on Dec. 31, 2015: P 46.85
Data based on audience share from Effective Measure (2016).
Sources
General Information Sheet of Philstar Global Inc. (available upon request at SEC) (2015), Securities and Exchange Commission (SEC)
Financial Statement of Philstar Global, Inc. (available upon request at SEC) (2015), Securities and Exchange Commission (SEC)
Personal interview with STAR President and CEO Miguel Belmonte
Personal interview with STAR President and CEO Miguel Belmonte
