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Global Media Registry

SunStar Cebu

SunStar Cebu, formerly known as SunStar Daily, is an English-language community newspaper in Cebu City. It was first published in 1982 and is the flagship newspaper of the SunStar media network. It covers local news in the province, as well as lifestyle, business, sports, and entertainment, and has several columnists.

Based on Nielsen’s 2023 Quarter 2 Philippine Media Landscape Report, SunStar Cebu is the second leading regional newspaper in Visayas with an audience measurement of 0.41%.

Its website,, was first created in 1996 as a website of SunStar Cebu. On May 10, 2000, the website became home to SunStar’s different community newspapers in the country. Major cities covered in Luzon are Manila, Baguio, Pampanga, and Pangasinan in Luzon. Meanwhile, major cities covered in the Visayas are Cebu, Bacolod, Iloilo, Dumaguete, and Tacloban, while in Mindanao are Davao, Cagayan de Oro, and Zamboanga.

SunStar Cebu is owned and operated by SunStar Publishing Inc. According to the Securities and Exchange Commission, SunStar Publishing Inc.’s biggest stockholder is Armson Corporation, a holding company owned by the elite Garcia clan in Cebu with 30 percent shares.

Key facts

Audience Share


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Content Type

Paid Content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

SunStar Publishing, Inc.


Ownership Structure

SunStar Cebu is owned and operated by SunStar Publishing, Inc., which is majority-owned by the Garcia clan of Cebu with total combined shares of 70% which they hold through the 30% shares held by their family’s holding company, Armson Corporation, and the remaining 40% shares distributed among other family members.

Armson Corporation is wholly owned by the wife and children of Jesus B. Garcia Jr., the founder and former chairman of SunStar. His wife, Armi, owns 0.003% shares while their children — Marie Kalinaw G. Evans, Michelle Himaya G. Shlachter, Gahum Vincent L. Garcia, and Bayani Jess L. Garcia — each have a 24.99% stake.

Meanwhile, the Gaisano family indirectly owns 23.2912% of SunStar through their 77.6632% stake in the wholesale and retail trade business, White Gold, Inc. Six members of the Gaisanos are listed as shareholders of SunStar, but with 0% in total shares due to their meager PhP1,000 paid-up capital (around US$17.99 as of 2023). Joseph Davidson C. Gaisano Jr. sits on the board of directors of SunStar Publishing as treasurer.

Meanwhile, two other companies — One Italasia Group Corporation and Edgewater Global Holdings, Inc. — indirectly own SunStar Publishing, Inc. through their stakes in White Gold, Inc. One Italasia Group Corporation and Edgewater Global Holdings, Inc. each indirectly own 3.3487% in SunStar because they each own 11.166% shares in White Gold, Inc.

The individual owners and officers of One Italasia Group Corporation and Edgewater Global Holdings, Inc. were not identified.

However, the general information sheet of White Gold, Inc. stated that the offices of the two companies are located in Gaisano Mall Building in Bajada, Davao City. One Italasia Group Corporation is on the 4th floor, while Edgewater Global Holdings, Inc. is on the 5th floor.

Voting Rights

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Individual Owner

Group / Individual Owner

The Gaisano Family

The Gaisano family owns 77.6632% combined shares in White Gold, Inc., their wholesale and retail trade business, which has a 29.99% stake in SunStar Publishing. The Gaisano clan also owns the Gaisano Grand Malls in Visayas and Mindanao.

Media Companies / Groups

General Information

Founding Year


Affiliated Interests Founder

Jesus B. Garcia

is the former chairperson, president and publisher of SunStar Publishing, Inc. He was the Secretary of Transportation during the Ramos administration.

His son, Gahum Vincent, currently serves as president of SunStar, while his sister Gina is the chairperson.

Affiliated Interests Ceo

Gahum Vincent Garcia

is the President of SunStar Publishing Inc.

Affiliated Interests Editor-In-Chief

Cherry Ann T. Lim

Affiliated Interests other important people

Gina G. Atienza

is the Chairman of SunStar Publishing Inc.


Office Address: SunStar Building, P. del Rosario St., Cebu City

Telephone Number: (032) 254-6100 ; 2541478



Financial Information

Revenue (in Mill. $)

1,859,340 Mil US$ / 102,961,126 Mil PhP

Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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