Superbalita Cebu
Superbalita Cebu is the Cebuano tabloid media arm of SunStar Publishing, Inc. Based on Nielsen’s 2023 Quarter 2 Philippine Media Landscape Report, Superbalita Cebu is the leading regional newspaper in the Philippines with a national audience measurement of 0.76%, owing to its use of the vernacular language (Cebuano).
Its website, sunstar.com.ph, was first created in 1996 as a portal and repository of SunStar Cebu. On May 10, 2000, the website became home to its different community newspapers in the country. Major cities covered in Luzon are Manila, Baguio, Pampanga, and Pangasinan. Meanwhile, major cities covered in the Visayas are Cebu, Bacolod, Iloilo, Dumaguete, and Tacloban, while in Mindanao are Davao, Cagayan de Oro, and Zamboanga.
Superbalita Cebu is owned and operated by SunStar Publishing, Inc. According to the Securities and Exchange Commission, SunStar Publishing, Inc.’s biggest stockholder is Armson Corporation, a holding company owned by the elite Garcia clan of Cebu with 30 percent shares.
Audience Share
0.76%
Ownership Type
Private
Geographic Coverage
National
Content Type
Paid Content
Media Companies / Groups
SunStar Publishing, Inc.
Ownership Structure
Superbalita Cebu is owned and operated by SunStar Publishing, Inc., which is majority-owned by the Garcia clan of Cebu with a total combined shares of 70% which they hold through the 30% shares held by their family’s holding company, Armson Corporation, and the remaining 40% shares distributed among other family members.
Armson Corporation is wholly owned by the wife and children of Jesus B. Garcia Jr., the founder and former chairman of SunStar. His wife, Armi, owns 0.003% shares while their children — Marie Kalinaw G. Evans, Michelle Himaya G. Shlachter, Gahum Vincent L. Garcia, and Bayani Jess L. Garcia — each have a 24.99% stake.
Meanwhile, the Gaisano family indirectly owns 23.2912% of SunStar through their 77.6632% stake in the wholesale and retail trade business, White Gold, Inc. Six members of the Gaisanos are listed as shareholders of SunStar, but with 0% in total shares due to their meager PhP1,000 paid-up capital (around US$17.99 as of 2023). Joseph Davidson C. Gaisano Jr. sits on the board of directors of SunStar Publishing as treasurer.
Meanwhile, two other companies — One Italasia Group Corporation and Edgewater Global Holdings, Inc. — indirectly own SunStar Publishing, Inc. through their stakes in White Gold, Inc. One Italasia Group Corporation and Edgewater Global Holdings, Inc. each indirectly own 3.3487% in SunStar through their ownership of 11.166% shares each in White Gold, Inc.
The individual owners and officers of One Italasia Group Corporation and Edgewater Global Holdings, Inc. were not identified.
However, the general information sheet of White Gold, Inc. stated that the offices of the two companies are located in Gaisano Mall Building in Bajada, Davao City. One Italasia Group Corporation is on the 4th floor, while Edgewater Global Holdings, Inc. is on the 5th floor.
Voting Rights
Missing Data
Individual Owner
Group / Individual Owner
The Gaisano Family
The Gaisano family owns 77.6632% combined shares in White Gold, Inc., their wholesale and retail trade business, which has a 29.99% stake in SunStar Publishing. The Gaisano clan also owns the Gaisano Grand Malls in Visayas and Mindanao.
General Information
Founding Year
1996
Affiliated Interests Founder
Missing Data
Affiliated Interests Ceo
is the President of SunStar Publishing, Inc.
Affiliated Interests Editor-In-Chief
was appointed Editor-in-Chief of Superbalita Cebu in 2021 after serving as the paper’s long-time news editor. He is a pioneer staff member of the daily, starting part-time in 1994 and promoted to regular status in 1996. Vallena also dabbled in radio broadcasting, first with dyRC, then dyRF, but ultimately went back to being a print journalist.
Affiliated Interests other important people
is the Chairman of SunStar Publishing, Inc.
is the Corporate Secretary of SunStar Publishing, Inc.
is one of the stockholders of SunStar Publishing, Inc.
is one of the stockholders and a member of the Board of Directors of SunStar Publishing, Inc. He is the husband of Joyce Garcia-Dizon, sister of Nelia Garcia-Neri and Jesus B. Garcia Jr. Dizon is also involved in banking, finance, software development, and human resource industries aside from publishing. He is the President and CEO of Sun Savings Bank and concurrently the Chairman and President of Project Quest Corp., an investment fund he organized in 1996. He is also Chairman of BPO International and Phoenix One Knowledge Solutions and serves as Independent Director of the Makati Medical Center.
is the Treasurer of SunStar Publishing, Inc.
is one of the stockholders and a member of the Board of Directors of SunStar Publishing, Inc.
is one of the stockholders and a member of the Board of Directors of SunStar Publishing, Inc.
is the Assistant Corporate Secretary of the SunStar Publishing, Inc.
Contact
Office Address: SunStar Building, P. del Rosario St., Cebu City
Telephone Number: (032) 254-6100 ; 2541478
Website: www.sunstar.com.ph/superbalita-cebu
Financial Information
Revenue (in Mill. $)
1,859,340 US$ / 102,961,126 PhP
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Market Share
Missing Data
Further Information
Meta Data
Audience share is based on Consumer & Media View survey for newspapers under Nielsen’s Philippine Media Landscape Report for Quarter 2 of 2023.
Conversion rate on Nov. 28, 2023: PhP55.459 per US$1. Meanwhile, the end-of-period exchange rate for 2023 is PhP55.567 per US$1.
Sources
Media Landscape Report for Quarter 2, 2023, available upon purchase from Nielsen Company (US), LLC
