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TV5

TV5 is the primary television network under the media conglomerate of MediaQuest Holdings, Inc. headed by businessman Manuel “Manny” V. Pangilinan.

As of Quarter 2 of 2023, TV5 is now ranked No. 2 with a 1.30% audience based on Nielsen’s nationwide television audience measurement, after ABS-CBN, previously one of its top competitors, lost its broadcast franchise in 2020. GMA still holds the No.1 spot for television and radio with 5.10% audience share.

TV5 airs news and public affairs, entertainment and religious programs. Since 2020, it has begun refocusing on entertainment and news programming as it scales back its sports programs to raise its ratings.

Since January 2021, it also has been airing some of the programs produced by ABS-CBN; this was followed by the signing of a five-year content agreement in June 2023 to continue airing its shows on TV5. The two companies also began co-producing drama shows in July 2023.

TV5 Network, Inc., which operates TV5, is a subsidiary of MediaQuest Holdings, Inc., the media arm of the Pangilinan-headed PLDT group of companies incorporated through its employee pension funds in 1999.

History

TV5 traces its roots from ABC of the Associated Broadcasting Corporation that renowned newspaper publisher Joaquin “Chino” Roces founded in 1960. Since then, the network has changed owners and brand identity a few times until its present name of TV5.

However, ABC went off air for nearly six years after the late dictator Ferdinand Marcos declared martial law on Sept. 21, 1972. Commercial operations resumed in 1992 after almost six years since Marcos was ousted by Filipinos. In the 1990s, it became “the fastest growing network”.

At present, MediaQuest Holdings, Inc. owns TV5 through its subsidiaries. Two years after the channel’s rebranding to “TV5”, MediaQuest officially acquired the network in 2010 from the group of former PLDT chairman Antonio “Tonyboy Cojuangco” and the Malaysian-backed MPB Primedia Inc.

In 2022, a deal allowing ABS-CBN to buy 34.99% equity shares worth PhP2.16 billion (around US$38.488 million in 2022) in TV5, eventually fell through after politicians and the National Telecommunications Commission raised concerns.

In a bid to offer high-definition broadcasting to its viewers, TV5 launched in September 2021 its set-top box called “Sulit TV”, which costs around PhP780 (around US$15) per unit. It, however, belatedly followed ABS-CBN and GMA which already launched their own set-top boxes as early as 2015 and 2020, respectively.

TV5 Network, Inc., which operates the channel, has a broadcast franchise from Congress that was renewed for another 25 years in 2019. The network operates digital and analog television channels and provides managed services to One Sports and 92.3 True FM (Radyo5).

Key facts

Audience Share

1.30%

Ownership Type

Private

Geographic Coverage

National

Content Type

Free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

MediaQuest Holdings, Inc.

Ownership

Ownership Structure

TV5 Network, Inc. is a subsidiary of MediaQuest Holdings, Inc., the media arm of the PLDT group of companies incorporated through the employees’ pension funds in 1999.

MediaQuest owns 99.7% of TV5 through its 29.13% direct shares in the company and indirectly through the stocks of its wholly-owned holding companies Upbeam Investments, Inc. (28.87%), Telemedia Business Ventures (25%), and Med Vision Resources, Inc. (16.7%).

MediaQuest is chaired by Filipino businessman Manuel “Manny” V. Pangilinan, who also heads the conglomerates PLDT and Metro Pacific Investments Corporation (MPIC). Both PLDT and MPIC belong to the Hong Kong-listed First Pacific group of companies led by its chairman Indonesian businessman Anthoni Salim, with Pangilinan as managing director and chief executive officer.

Voting Rights

Missing Data

Media Companies / Groups
Facts

General Information

Founding Year

1960

Affiliated Interests Founder

Joaquin “Chino” Roces

founded TV5 as Associated Broadcasting Corp., which was later renamed as Associated Broadcasting Company, and later ABC Development Corp. He was a publisher of various newspapers and magazines such as the Manila Times. He was among those imprisoned when Ferdinand Marcos Sr. declared martial law in September 1972.

Affiliated Interests Ceo

Guido Xavier R. Zaballero

started as president and chief executive officer of TV5 Network, Inc. only on Feb. 1, 2023, replacing Robert P. Galang who concurrently led TV5 and Cignal TV, Inc. He previously worked as a vice president and head of marketing of Cignal TV, Inc., with MediaQuest Holdings, Inc. citing him as instrumental in growing its cable subscriber base from 500,000 to 4.3 million.

Affiliated Interests Editor-In-Chief

Luchi Cruz-Valdes

is a broadcast journalist and the head of News5, the news unit of TV5. Before transferring to TV5 in 2009, she served as a news executive for GMA and ABS-CBN.

Affiliated Interests other important people

Jaime Miguel G. Belmonte

sits as a board member of TV5 Network, Inc. and Cignal TV, Inc. He is the president of Hastings Holdings, Inc., a subsidiary holding company that manages the print media brands under the MediaQuest group which include the PhilStar Media Group. He is the president/CEO of The Philippine Star (the Star), Pilipino Star Ngayon, The Freeman, Pang-Masa, Banat and BusinessWorld.

Contact

TV5 Media Center, Reliance Corner Sheridan Street, Mandaluyong City 1552

 

Telephone No.: 02-8689-3100

Website: news.tv5.com.ph

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Audience share is based on Nielsen’s television audience measurement from April to June 2023.

Conversion rate on Oct. 17, 2023: PhP56.836 per US$1. Meanwhile, the end-of-period conversion rate for 2022: PhP56.120 per US$1.

Sources

Media Landscape Report for Quarter 2, 2023, available upon purchase from Nielsen Company (US), LLC

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