TV5

TV5 is the primary television network under the media conglomerate of MediaQuest Holdings, Inc. headed by businessman Manuel “Manny” V. Pangilinan.
As of Quarter 2 of 2023, TV5 is now ranked No. 2 with a 1.30% audience based on Nielsen’s nationwide television audience measurement, after ABS-CBN, previously one of its top competitors, lost its broadcast franchise in 2020. GMA still holds the No.1 spot for television and radio with 5.10% audience share.
TV5 airs news and public affairs, entertainment and religious programs. Since 2020, it has begun refocusing on entertainment and news programming as it scales back its sports programs to raise its ratings.
Since January 2021, it also has been airing some of the programs produced by ABS-CBN; this was followed by the signing of a five-year content agreement in June 2023 to continue airing its shows on TV5. The two companies also began co-producing drama shows in July 2023.
TV5 Network, Inc., which operates TV5, is a subsidiary of MediaQuest Holdings, Inc., the media arm of the Pangilinan-headed PLDT group of companies incorporated through its employee pension funds in 1999.
History
TV5 traces its roots from ABC of the Associated Broadcasting Corporation that renowned newspaper publisher Joaquin “Chino” Roces founded in 1960. Since then, the network has changed owners and brand identity a few times until its present name of TV5.
However, ABC went off air for nearly six years after the late dictator Ferdinand Marcos declared martial law on Sept. 21, 1972. Commercial operations resumed in 1992 after almost six years since Marcos was ousted by Filipinos. In the 1990s, it became “the fastest growing network”.
At present, MediaQuest Holdings, Inc. owns TV5 through its subsidiaries. Two years after the channel’s rebranding to “TV5”, MediaQuest officially acquired the network in 2010 from the group of former PLDT chairman Antonio “Tonyboy Cojuangco” and the Malaysian-backed MPB Primedia Inc.
In 2022, a deal allowing ABS-CBN to buy 34.99% equity shares worth PhP2.16 billion (around US$38.488 million in 2022) in TV5, eventually fell through after politicians and the National Telecommunications Commission raised concerns.
In a bid to offer high-definition broadcasting to its viewers, TV5 launched in September 2021 its set-top box called “Sulit TV”, which costs around PhP780 (around US$15) per unit. It, however, belatedly followed ABS-CBN and GMA which already launched their own set-top boxes as early as 2015 and 2020, respectively.
TV5 Network, Inc., which operates the channel, has a broadcast franchise from Congress that was renewed for another 25 years in 2019. The network operates digital and analog television channels and provides managed services to One Sports and 92.3 True FM (Radyo5).
Audience Share
1.30%
Ownership Type
Private
Geographic Coverage
National
Content Type
Free content
Media Companies / Groups
MediaQuest Holdings, Inc.
Ownership Structure
TV5 Network, Inc. is a subsidiary of MediaQuest Holdings, Inc., the media arm of the PLDT group of companies incorporated through the employees’ pension funds in 1999.
MediaQuest owns 99.7% of TV5 through its 29.13% direct shares in the company and indirectly through the stocks of its wholly-owned holding companies Upbeam Investments, Inc. (28.87%), Telemedia Business Ventures (25%), and Med Vision Resources, Inc. (16.7%).
MediaQuest is chaired by Filipino businessman Manuel “Manny” V. Pangilinan, who also heads the conglomerates PLDT and Metro Pacific Investments Corporation (MPIC). Both PLDT and MPIC belong to the Hong Kong-listed First Pacific group of companies led by its chairman Indonesian businessman Anthoni Salim, with Pangilinan as managing director and chief executive officer.
Voting Rights
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Individual Owner
General Information
Founding Year
1960
Affiliated Interests Founder
founded TV5 as Associated Broadcasting Corp., which was later renamed as Associated Broadcasting Company, and later ABC Development Corp. He was a publisher of various newspapers and magazines such as the Manila Times. He was among those imprisoned when Ferdinand Marcos Sr. declared martial law in September 1972.
Affiliated Interests Ceo
started as president and chief executive officer of TV5 Network, Inc. only on Feb. 1, 2023, replacing Robert P. Galang who concurrently led TV5 and Cignal TV, Inc. He previously worked as a vice president and head of marketing of Cignal TV, Inc., with MediaQuest Holdings, Inc. citing him as instrumental in growing its cable subscriber base from 500,000 to 4.3 million.
Affiliated Interests Editor-In-Chief
is a broadcast journalist and the head of News5, the news unit of TV5. Before transferring to TV5 in 2009, she served as a news executive for GMA and ABS-CBN.
Affiliated Interests other important people
sits as a board member of TV5 Network, Inc. and Cignal TV, Inc. He is the president of Hastings Holdings, Inc., a subsidiary holding company that manages the print media brands under the MediaQuest group which include the PhilStar Media Group. He is the president/CEO of The Philippine Star (the Star), Pilipino Star Ngayon, The Freeman, Pang-Masa, Banat and BusinessWorld.
concurrently serves as the president and CEO of MediaQuest Holdings, Inc. and its subsidiaries Cignal TV, Inc., and the Nation Broadcasting Corporation of the Philippines. She is also a member of the board of directors of MediaQuest subsidiaries TV5 Network, Inc., and SatVentures, Inc. She already served as president of Cignal from 2016 to 2020, and as concurrent president and CEO of Cignal and TV5 from 2019 to 2020. Before returning to Cignal in January 2023, she served as a senior vice president and head of consumer wireless business of Smart Communications, Inc., a mobile telecommunication subsidiary of PLDT.
a board member of TV5 Network, Inc., also sits on the board of various companies under the MediaQuest group such as Cignal TV, Inc. (member) and chairman of PhilStar Daily, Inc., Pilipino Star Ngayon, Inc., and PhilStar Global Corporation. In January 2016, he was appointed as an associate director in First Pacific to oversee the group’s businesses in the Philippines and its region, which has 57.2% beneficial ownership in PLDT through its Philippine affiliates. He is also part of the board of companies under the MPIC and PLDT conglomerates such as Meralco, Smart Communications, Inc. and PLDT Global, Inc.
a board member of TV5 Network, Inc,. is the president of the PLDT subsidiary Pilipinas Global Network Limited (PGNL), also known as Kapatid International, which was incorporated in the British Virgin Islands in 2011. PGNL is the international distributor and licensee of the programs, shows, films and channels of TV5, Cignal and other content providers.
is a board member of TV5 Network, Inc., Cignal TV, Inc., PhilStar Global Corporation, PLDT and its subsidiary Smart. She is also an independent director of Pru Life Insurance Corporation of U.K. and Cemex Holdings Philippines, Inc., and a trustee of Asian Institute of Management (AIM). Just like Pangilinan, who is part of the board of governors of AIM, she is a graduate of Wharton School of the University of Pennsylvania.
a broadcast journalist, is a host of the popular program “Wanted sa Radyo”, which is simultaneously aired on Radyo5, One PH and on their affiliated social media channels.
Contact
TV5 Media Center, Reliance Corner Sheridan Street, Mandaluyong City 1552
Telephone No.: 02-8689-3100
Website: news.tv5.com.ph
Financial Information
Revenue (in Mill. $)
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Operating Profit (in Mill. $)
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Advertising (in % of total funding)
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Market Share
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Further Information
Meta Data
Audience share is based on Nielsen’s television audience measurement from April to June 2023.
Conversion rate on Oct. 17, 2023: PhP56.836 per US$1. Meanwhile, the end-of-period conversion rate for 2022: PhP56.120 per US$1.
Sources
Media Landscape Report for Quarter 2, 2023, available upon purchase from Nielsen Company (US), LLC