Entertainment-heavy TV

In 2022, Filipinos spent three hours and 28 minutes watching television, and five out of every 10 who sat in front of the small screen were there for the news. While 9 out of 10 Filipinos had access to or were exposed to TV, only 6 of 10 watched it daily. 

Since the shutdown of ABS-CBN Network in 2020, its rival GMA Network has lorded it over the 225 other television stations (42.68%), and with its subsidiary station GTV (10.47%) received the lion’s share of audience.  

It is worth noting that while they air news programs, the top 4 television stations in Nielsen’s Consumer and Media View report for the second quarter of 2023, are entertainment heavy.  And a number of the top media outlets in its Top 10 TV stations broadcast either musical-variety shows, drama and comedy programs, or movies. 

With the declining TV viewership, most of the major media outlets have also crossed over online to capture the audience who now rely on mobile devices as their source of news and entertainment. 

See below the comparison of top television stations for the 2016 and 2023 iteration of the Media Ownership Monitor Philippines: