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Brigada Mass Media Corporation

Brigada Mass Media Corporation

Brigada Mass Media Corporation operates multiple media outlets across all platforms (TV, radio, print, and online). It has local broadcast presence via free, digital, and cable television channels, and a nationwide network of 50 news radio stations in the FM band.

It prides itself as the first tri-media (TV, radio, print) company to have emerged from south-central Mindanao — the Soccskargen (South Cotabato, Cotabato, Sarangani, Sultan Kudarat) region — and built a national network of news stations in the FM band.

Brigada Mass Media Corporation is part of the General Santos City-based conglomerate, Brigada Group of Companies, with business interests in pharmaceuticals, construction, security services, and leisure, among others.

Elmer V. Catulpos, a former radio reporter, single handedly founded and built the media company — starting with a tabloid — and the other affiliate enterprises that make up the Brigada conglomerate. He has also forayed into politics.

In 2022, Catulpos ran for the mayoralty post of General Santos City backed by the Achievement with Integrity Movement (AIM), a political party founded by the Antonino political clan of South Cotabato. Despite his media business, his foray into politics was unsuccessful after running head-to-head with the sister-in-law of world boxing champ Manny Pacquiao.

In 2013, Brigada Mass Media Corporation acquired Baycomms Broadcasting Corporation, which holds the franchise to operate Brigada’s radio stations and is used by Media Serbisyo Production Corporation’s DWPM 630 Teleradyo Serbisyo, formerly ABS-CBN;s DZMM Teleradyo 630 before it lost its franchise.

Key facts

Mother Company

Brigada Group of Companies

Business Form

Private

Legal Form

Stock Corporation

Business Sectors

Pharmaceuticals; Manufacturing; Hospitality; Construction; Logistics; Charity

Ownership

Individual Owner

Froebel Kan M. Balleque

Froebel Kan M. Balleque is a Member of the Board, incumbent City Councilor and member of Sangguniang Panlungsod of General Santos City and affiliated with the Achievement with Integrity Movement (AIM) party, the political party that also supported Elmer V. Catulpos’ mayoralty candidacy in 2022.

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Media Outlets
Other Media Outlets

Other Print Outlets

Brigada News Philippines (last circulation October 18, 2023)

Other TV Outlets

BTV Channel 37 (Digi TV)

Other Radio Outlets

Batangas - 104.7

Other Online Outlets

www.brigada.ph

Facts

Business

Pharmaceuticals

Brigada Healthline Corp.

Hospitality

Brigada Hospitality Group

Construction

Build Dreams Construction, Inc.

Security

Secret Eye Protective Service, Inc.

Logistics

Brigada Distributions, Inc.

Charity

Brigada 1Tahanan

General Information

Founding Year

2010

Affiliated Interests Founder

Elmer V. Catulpos

started his professional life as an insurance agent, multi-level marketer, treasure hunter, and contractual radio news reporter. He founded the Brigada News Philippines daily with a P1,000 borrowed capital. His business expanded to Brigada Mass Media Corporation operating local TV and national radio stations. He then ventured into other industries such as pharmaceuticals, leisure, construction, and security, which made up the Brigada Group of Companies.

He and his wife, Yelcy, are the majority owners of Manila-based BayComms Broadcasting Corporation, which operates the franchise of Brigada’s FM radio stations, and Media Serbisyo Production Corporation’s DWPM Teleradyo Serbisyo 630 – formerly ABS-CBN’s flagship AM station.

In 2022, Elmer V. Catulpos ran for the General Santos City mayoralty under the Achievement with Integrity Movement (AIM) party, founded by the Antoninos. He lost to Lorelie Pacquiao, sister-in-law of boxing champ, Manny.

Catulpos was also the president of General Santos City Chamber of Commerce and Industry in 2018.

Employees

639

Contact

Corporate Headquarters:

Brigada Complex NLSA Road, San Isidro General Santos City

Telephone: +63 (0) 83 553-9260

Website: www.brigadanews.ph/contact/

E-Mail: brigadammh@brigada.ph

Tax/ ID Number

297-665-233

Financial Information

Revenue (Financial Data/ Optional)

3,069,883.92 US$ / 170,234,267.83 PhP

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Management

Executive Board

Elmer V. Catulpos

is the chairman and president of Brigada Mass Media Corporation, chairman and chief Executive Officer of Brigada Group of Companies, Chairman and President of Baycomms Broadcasting Corporation.

Non-Executive Board

Missing Data

Supervisory Board

Missing Data

Other Influential People

Missing Data

Further Information

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

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Meta Data

Founding year based on date of incorporation as reflected in the Securities and Exchange Commission documents.

Currency conversion based on the PhP-US$ exchange rate for 30 November 2023

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