MBC Media Group
The Manila Broadcasting Company, which changed its brand name into MBC Media Group on Feb. 6, 2024, operates the Philippines’ oldest commercial radio station, DZRH.
It is home to top radio stations in Mega Manila as of the second quarter of 2023. DZRH is the second leading AM station with 29.64% audience share, while 90.7 Love Radio is the second leading FM station with 16.69%. Meanwhile, 101.1 Yes! The Best recorded 5.69% and 96.3 Easy Rock with 3.47% as the fifth and sixth top FM stations in Mega Manila, respectively.
It also operates the pay television DZRH News Television.
In 2022, MBC declared PhP1,218,032,361 (around US$21.430 million) as revenue from advertisements, digital services and talent fees. The revenues also include earnings from hotel accommodations of its subsidiaries Elizalde Hotels and Resorts, Inc. and Feliz Hotel Boracay, Inc.
Its parent company, Elizalde Holdings Corporation, is also into enterprises involved in various non-media businesses such as real estate, hotels, motels, clubs, resorts, amusements centers, clubs, productions, events and advertising.
During the rebuild of the Philippines after the Second World War, the Elizalde brothers led by Joaquin Miguel and Manuel founded the Manila Broadcasting Company (MBC) on June 8, 1946. Betrand H. Silen, the station manager of KZRH (former name of DZRH) helped the brothers purchase radio equipment from the New York-based National Broadcasting Company.
Since then, MBC has expanded its broadcasting operations, which now includes pay/cable television and live streaming of radio shows, and introduced innovative solutions for its advertisers such as organizing special events to maximize their exposure. It also acquired companies involved in hotels and resorts management.
At present, it owns six radio brands which include one AM (DZRH Nationwide 666) and three FM stations (Love Radio, Yes! The Best, and Easy Rock) in Metro Manila. The stations now have nationwide reach with 18 relay stations in the provinces for DZRH; 11 for Yes! The Best; seven for Easy Rock station; and 26 for Love Radio.
It also expanded its provincial reach with 10 stations under the Aksyon Radyo network, which operates in key provincial cities such as Iloilo and Bacolod, and 151 stations under the Radyo Natin network, which operates community radio stations.
Not even the fire that gutted its headquarters in Pasay City in 2019 stopped the MBC from broadcasting in the last 77 years, except for a few months during the martial law and the temporary suspension of its regular programming during the COVID-19 pandemic in 2020. The company is expected to continue broadcasting following the renewal for another 25 years of its legislative franchise in 2018.
Currently, MBC is under the Elizalde Holdings Corporation (EHC), a conglomerate of 22 companies headed by Federico “Fred” J. Elizalde. EHC and its subsidiaries, including the trust for the Elizalde children, owns 89.74% of the company. It also reported a 10.23% public ownership as a listed company in the Philippine Stock Exchange since October 1949.
Mother Company
Elizalde Holdings Corporation
Business Form
Private
Legal Form
Stock Corporation
Business Sectors
Hotels and Resorts
Individual Owner
Joel F. Ortillo
Joel F. Ortillo is the president and chairman of AQG Corporation. According to the 2023 definitive information statement of MBC, he is the beneficial owner of 8.19% shares being held by AQG Corporation in the broadcasting company.
PCD Nominee Corporation
The MBC Media Group did not disclose who holds 0.51% shares entered into the PCD Nominee Corporation, which is a financial holding company with the legal title to immobilized shares lodged in the Philippine Central Depository, Inc. system and operates as a subsidiary of Philippine Central Depository.
Other TV Outlets
DZRH News Television (cable/pay television)
Other Radio Outlets
DZRH Nationwide 666 (29.64% audience share in Mega Manila)
Aksyon Radyo network
90.7 Love Radio (16.69% audience share in Mega Manila)
101.1 Yes! The Best (5.69% audience share in Mega Manila)
Radyo Natin network
96.3 Easy Rock (3.47% audience share in Mega Manila)
Other Online Outlets
dzrh.com.ph (9% audience share)
radyonatin.com
aksyonradyo.com.ph
Aksyonradyobacolod.com.ph
Aksyonradyoiloilo.com.ph
yesthebest.com
Loveradio.com.ph
Easyrock.com.ph
Media Business
Missing Data
Business
Hotels and Resorts
Elizalde Hotels and Resorts, Inc (80%)
Hotel
Feliz Hotel Boracay, Inc. (80% indirect ownership).
General Information
Founding Year
1946
Affiliated Interests Founder
was a foreign affairs secretary (1952 to 1953) and the Philippines’ first-ever ambassador to the United States (1946 to 1952). He founded MBC with his brothers Manuel and Federico.
is a brother of Joaquin Miguel.
helped the Elizaldes acquire radio equipment from the New York-based National Broadcasting Company to establish the operations of MBC. He was the station manager of KZRH, the former name of DZRH, which was then under the H.E. Heacock Company. During the Japanese invasion, he was appointed as Chief Coordinator of Information by the American High Commissioner.
There is no verifiable information about this person.
There is no verifiable information about this person.
Employees
226 (as of 2022)
Contact
MBC Bldg., Vicente Sotto Street
CCP Complex, Pasay City
Telephone: +632 (02) 8832-6149
Website: www.mbcmediagroup.com
Tax/ ID Number
000-479-027-000
Financial Information
Revenue (Financial Data/ Optional)
21,430,648.9021 US$ / 1,218,032,361 PhP
Operating Profit (in Mill. $)
Missing Data
Advertising (in % of total funding)
Missing Data
Management
Executive Board
is the CEO and chairman of the board of directors of MBC Media Group. He concurrently serves as the chairman/president of MBC’s parent company Elizalde Holdings Corporation and its subsidiaries Philippine International Corporation, Star Parks Corporation (Star City), and Northern Capiz Agro-Industrial Development Corporation.
is the current president of MBC, who has been serving as a director since 1988. He is an executive in Elizalde Holdings Corporation, Cebu Broadcasting Company, Elizalde Land, Inc., Sunshine Inns, Inc. and Philippine International Corporation. He is the incumbent chairman of KBP, and is a member of the Financial Executives Institute of the Philippines, Philippine Chamber of Commerce and Industry, and the Makati Business Club.
Son of MBC Chairman Federico Elizalde, is the company’s senior vice president for operations. He is also the president of MBC affiliate Cebu Broadcasting Company.
is the vice president for DZRH and hosts the programs Damdaming Bayan and Breaktime. Known to his listeners as “Lakay”, he is a veteran broadcaster who has received various awards including the best radio broadcaster from the Manila Overseas Press Club and outstanding broadcaster from the Public Attorney’s Office last October 2023.
, a lawyer, is the station manager of DZRH and is concurrently the corporate secretary and vice president for legal and regulatory compliance group of MBC. He also serves in various capacities in MBC affiliates: chairman of Pacific Broadcasting System, Inc. and a board director of Philippine Broadcasting Corporation, Elizalde Land, Inc., Sunshine Inns, Inc., Elizalde Holdings Corporation, Star Parks Corporation and Philippine International Corporation. Aside from his roles in MBC, Jularbal serves as vice chairperson of the government-controlled entity John Hay Management Corporation. He is also the general counsel and spokesperson of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), and general counsel of the Ad Standards Council.
Executive vice president for treasury of MBC, is the brother-in-law of Fred Elizalde. He has been a director in MBC since 1999, and is a director of Elizalde Holdings Corporation and Star Parks Corporation. He was part of the treasury group of the Bank of the Philippine Islands. An economics graduate from Ateneo De Manila University, he previously worked as acting director of the Ateneo Center for Social Policy and Public Affairs and part-time faculty member of the school’s economics department.
is concurrently a senior vice president and chief finance officer of MBC and Elizalde Holdings Corporation. He is also the chairman and president of Philippine Broadcasting Corporation.
the vice president-controller and compliance officer of MBC, is the president of MBC affiliate Pacific Broadcasting System, Inc. He is also a director of affiliates Cebu Broadcasting Company and Philippine Broadcasting Company.
Non-Executive Board
accountant, has been an independent board director in MBC since 2016. At present, he is the internal auditor of KBP and financial consultant of Ad Standards Council. He worked with the Elizalde Group of Companies in various capacities from 1974 to 2002. He also served as chief finance officer of ABS-CBN Foundation, Inc. from 2003 to 2005.
has been an independent director of MBC since 2003. He is the president of Healthlab Inc., a full-service diagnostics laboratory and medical examination facility. He served as executive vice president/chief operating officer of Star Parks Corporation from 2000 to 2002. He also worked for the FJE Group of Companies as vice president and treasurer from 1997 to 2000 and corporate planning director in 1995 to 1997. From 1988 to 1991, he was an account officer in Solidbank and Boston Bank.
Supervisory Board
Missing Data
Other Influential People
a renowned Filipino prima ballerina, has been married to Federico J. Elizalde since 1997. She manages the Lisa Macuja School of Ballet as artistic director and directress. She also hosts an arts-oriented program entitled “2 Art 2 with Lisa Macuja-Elizalde” on DZRH and its cable channel counterpart.
Further Information
Meta Data
The list of founders are based on the incorporators of MBC in 1946. Meanwhile, there is a lack of official data about MBC incorporators Jose Yulo and Eduardo Yrezabal.
The 2022 consolidated financial statement of the MBC and its subsidiaries did not specify the operating profit and breakdown of revenues and advertising generated by its radio stations and other media assets.
The ownership stake of the Elizalde family in the Manila MBC is 89.74% based on the shares of Elizalde Holdings Corporation and its subsidiaries including those by the Romulo Mabanta Buenaventura Sayoc & de los Angeles law firm, which handles the trust fund for the Elizalde family.
Conversion rate on Oct. 17, 2023: PhP56.836 per US$1.
Audience shares for radio outlets owned by MBC are for Quarter 2 of 2023, based on data by Nielsen (Philippines). For the website owned by the company the audience shares are based on Reuters Institute’s Digital News Report for 2023.
