This is an automatically generated PDF version of the online resource retrieved on 2024/05/28 at 21:43
Global Media Registry (GMR) & VERA Files - all rights reserved, published under Creative Commons Attribution-NoDerivatives 4.0 International License.
Global Media Registry

Sison’s Publishing House, Inc.

Sison’s Publishing House, Inc.

Sison’s Publishing House, Inc. was incorporated and registered in 1991 by Rainier and Leonida Sison (husband and wife) to focus on their publishing business, which started with the weekly entertainment magazines, Bulgar and Chism.

Now a full-fledged media entity, they concentrated on growing Bulgar, which they converted to a tabloid to make it the most popular Filipino-language compact newspaper in the country. With its sensational treatment of stories and attention-grabbing headlines, Bulgar gained “unprecedented popularity” in 1996, and later even reached a daily circulation of 600,000.

After Rainier Sison passed away in 2020, the Sison’s Publishing House, Inc. remained with his family, this time with matriarch Leonida as majority shareholder owning 79% shares and sitting as President and Chairman of the Board.

Bulgar’s publisher is her son, Maxim Ryan, with a 15% stake in the company and serves as the board’s vice president. Mother-and-son are both columnists of the paper.

The remaining 6% shares are equally distributed between Ryan’s sister, Maria Michelle Sison-Tolentino and his son, Ryan Malcolm Ethan Y. Sison.

Key facts

Business Form


Legal Form

Stock Corporation


Individual Owner

Media Outlets
Other Media Outlets

Other Print Outlets


Other Online Outlets


General Information

Founding Year


Affiliated Interests Founder

Leonida B. Sison

is the President, Chairman of the Board, and the major stockholder of Sison’s Publishing House, Inc, with a 79% stake. She is also a columnist for Bulgar’s “Boses.”




Bulgar Bldg. 538 Quezon Avenue, Quezon City 1100

Trunklines: 749-5664 to 65

Editorial: 749-5664 loc. 112, 114, 122,

712-2874 (Fax)

Bulgar Online: 995-3732

Tax/ ID Number


Financial Information

Revenue (Financial Data/ Optional)

401, 735.68 US$ / 22, 275,842 PhP

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data


Executive Board

Leonida B. Sison

President, Chairman of the Board, and stockholder of Sison’s Publishing House, Inc. She is also a columnist of Bulgar’s “Boses.”

Further Information

  • Project by
    VERA Files
    Global Media Registry
  • Funded by
    Logo of Embassy of the Federal Republic of Germany Manila