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SunStar Publishing, Incorporated

SunStar Publishing, Incorporated

SunStar Publishing, Incorporated manages Sun.Star Cebu and the website Other Sun.Star papers in different provinces are managed by different companies and executives, but Sun.Star Cebu president Julius Neri sits on every board as chairman.

Aside from Cebu, Sun.Star prints in Bacolod, Baguio, Cagayan de Oro, Davao and Pampanga. Meanwhile, it has online publications in Manila, Dumaguete, Iloilo, Pangasinan and Zamboanga.

Only Sun.Star Baguio and Pangasinan have records in the Securities and Exchange Commission, but the two companies’ latest General Information Sheets date back to 2007 and 2001, respectively.

Sun.Star Publishing, Inc. also publishes SuperBalita, a tabloid in Bisaya language, in Cebu, Cagayan de Oro and Davao.

Despite today’s technology, Neri said print still generates more revenue in advertising compared to online.

“There are many, many more options online than in print, so (there are a lot of) competitors online and also the landscape is changing: what kind of ads are effective, how do you target the proper market,” Neri said in mixed English and Filipino.

Sun.Star is addressing what the national broadsheets lack: they provide news from the provinces. “I don’t think national papers are really national because they are really papers of the National Capital Region and some news about the province,” he said.

Among the audience of Sun.Star, Neri said, are overseas Filipino workers (OFWs).

“All over the world may Pilipino, ‘di ba? So other than being Filipino, kung OFW ka, Cebuano ka, or Davaoeno, Pampangueno, whatever (There are Filipinos all over the world. Other than being Filipino, you also come from different provinces. You can be a Cebuano, Davaoeno or Pampangueno, whatever),” Neri said.

If you are from Cebu, Neri added, why would you care if a congressman in Quezon City pocketed public funds? People would rather know what happened in the Sinulog festival.

“We’re catering to specific communities,” he added.

SunStar Publishing, Incorporated is owned by Armson Corporation, a holding company owned by the elite Garcia clan in Cebu with 30 percent shares. Meanwhile, 27 percent shares are owned by White Gold, Inc., a company of the Gaisano clan, who also owns Gaisano Malls.

Key facts

Business Form


Legal Form


Business Sectors

Publishing (print and online)


Armson Corporation

Armson Corporation is a holding company owned by the Garcia clan in Cebu.

Media Outlets
Other Media Outlets

Other Print Outlets

Sun.Star Bacolod

Other Online Outlets


Media Business


SunStar Publishing, Inc.

General Information

Founding Year



Missing Data

Affiliated Interests Founder

Missing Data


Rank and File: 230 # Manpower Complement: 233


Sun.Star Building, P. del Rosario St. Cebu CityTelephone Number: +032-254-6100Fax Number:

Tax/ ID Number


Financial Information

Revenue (Financial Data/ Optional)

4.98 Mil $ / 233.46 Mil P

Operating Profit (in Mill. $)

0.55 Mil $ / 25.71 Mil P

Advertising (in % of total funding)

Missing Data


Executive Board

Jesus B. Garcia, Jr., Chairman

Further Information

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Meta Data

Conversion rate on Dec. 31, 2015: P 46.85.
Financial data as of 2008.
Audience share based on Nielsen’s National Urban TV Audience Measurement (TV, Jan-August 2016), Nielsen's Consumer and Media View (Print, Jan-August 2016), Audience share from Nielsen's Radio Audience Measurement (Radio, Jan-August 2016), Effective Measurement (2016).


Financial Statement of Sunstar Publishing Incorporated (available upon request at SEC) (2008), Securities and Exchange Commission (SEC)

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