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Global Media Registry (GMR) & VERA Files - all rights reserved, published under Creative Commons Attribution-NoDerivatives 4.0 International License.
Global Media Registry is one of the first community papers to go online in 1996. Initially, it was dedicated to the mother publication in Cebu but in 2000, it integrated other cities where the paper is being published.

Now, Sun.Star also has online publications in Manila, Dumaguete, Iloilo, Pangasinan and Zamboanga, despite having no print issues in these areas.

Sun.Star president Julius Neri said the online is meant to cater more to the millennials. He also said the company is focusing more on integration of the different platforms because of the fast-paced nature of news.

Babasahin mo yung newspaper, ang makita mo, in a news, history na kasi nakita mo na sa Facebook kahapon (When you read the newspaper, what you’ll be reading is history since you already saw it on Facebook the day before),” Neri said. is looking into strengthening its social media presence to give the audience “the whole story.”

“A news now breaks sa Facebook. So galing Facebook, papuntang website Sun.Star papuntang newspaper Sun.Star (A news now breaks on Facebook. From Facebook to the Sun.Star website to the newspaper). That would tell you the whole story of the event,” he added.

The online site of Sun.Star claims their coverage of the annual Sinulog Festival in Cebu “bring peaks in visits and page views” to its website.

SunStar Publishing, Incorporated, based in Cebu manages both the print and online news site. It is owned by Armson Corporation, a holding company owned by the elite Garcia clan in Cebu with 30 percent shares. Meanwhile, 27 percent shares are owned by White Gold, Inc., a company of the Gaisano clan, who also owns Gaisano Malls.

Key facts

Audience Share

3059886 unique visitors

Ownership Type


Geographic Coverage


Content Type

free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

SunStar Publishing, Incorporated


Ownership Structure

Sun.Star Publishing Inc., owned by the Garcia family, manages Sun.Star Cebu and the online platform, Each regional paper has a different set of owner and officer.

Group / Individual Owner

Armson Corporation

Armson Corporation is a holding company owned by the Garcia clan in Cebu.

Media Companies / Groups

General Information

Founding Year



Missing Data


Jesus B. Garcia, Jr. Chairman

Affiliated Interests Ceo

Jesus B. Garcia, Jr. was fomer secretary of the Department of Transportation and Communications.


Maria Lourdes Cabaero

Affiliated Interests Editor-In-Chief

Maria Lourdes Cabaero was the former news editor of SunStar Cebu.


Sun.Star Building, P. del Rosario St., Cebu CityTelephone Number: +032-254-6100Fax Number:

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Conversion rate on Dec. 31, 2015: P 46.85
Financial data as of 2008
Data based on Audience share from Effective Measurement (2016).


Financial Statement of Sunstar Publishing Incorporated (available upon request at SEC) (2008), Securities and Exchange Commission (SEC)

  • Project by
    VERA Files
    Global Media Registry
  • Funded by
    Logo of Embassy of the Federal Republic of Germany Manila